Writing about the
stuff nobody trains you on.
Long-form notes on client reporting, technical communication, and the agency craft. Written for the people doing the work — not the people selling more of it.
Everything else.
Newest first. No sponsored posts, no evergreen fluff — only pieces we think actually help someone do their job.
- Reporting engineeringApril 18, 2026 · 6 min
GitHub vs Jira for client reports: why commit history wins
Jira tickets describe what you planned. Commits describe what you shipped. When those two diverge — and they always do — the client report should follow the commits.
- Client communicationApril 15, 2026 · 8 min
Explaining technical work to non-technical clients: a practical guide
Non-technical clients don't need to understand your code. They need to understand what changed for them, and why it was worth what they paid for it.
- Agency reportingApril 12, 2026 · 7 min
The seven sections every software agency status report needs
A reference checklist: what to keep, what to cut, and the exact order a client wants to see it. Seven sections, no filler.
- Agency workflowApril 8, 2026 · 5 min
Stop writing client reports from memory
The weekly status email is one of the highest-leverage moments in a client relationship. Most agencies write it from memory. Here's why that fails.
- Agency workflowApril 5, 2026 · 6 min
The hidden cost of skipping weekly client reports
Skipping the weekly report to "focus on the work" doesn't save time — it relocates it, usually to the least convenient moment in the engagement.